In yesterday’s blog post we discussed the growing number of people using QR codes. The age demographic that was shown to be the most active in scanning the codes were people between 18 and 34, followed by people 35 to 44. Knowing your demographic is important when you create the content for you QR code. Once you establish objectives and a desired outcome, you can then begin to generate your QR code content. Continue reading
Video: QR Code Marketing Success
Posted in Cross Media, Print, QR (quick response) codes
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QR Code Research
In a recent research study from Temkin Group of over 10,000 U.S. residents, it showed that approximately a quarter of the respondents indicated they scanned multiple QR codes on product packaging, printed pieces, direct mailings, and more. The study also broke QR code usage down by age group and calculated, within each age group, the percentage of people who scan a QR code at least twice a month. Continue reading
Posted in Cross Media, Print, QR (quick response) codes
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Put it on Paper
People continue to engage with printed media. Whether it’s the morning newspaper, a client’s brochure or a direct mail piece they receive, print continues to share messages efficiently and effectively. With an overabundance of email messages, IM’s and text messages, print allows for a break from the digital chaos. Continue reading
The Importance of Print
Print is an integral component of the way we communicate, not only in marketing, but with each other. The power of the printed word continues to gain our attention and engross our imaginations – with no batteries, no screens, just the printed words in our hands. Continue reading
Posted in Print, Video
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The US Postal Reform Bill
Recently we have been discussing the need for Congress to pass the U.S. Postal Reform Bill. On Wednesday, April 25, the U.S. Senate passed the S. 1789 Postal Reform Bill. While this is great news, there are still strides that need to be taken to ensure a bright future for the USPS and the printing industry; including the need for the support of the House. Continue reading
Posted in Direct Marketing, Print
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Paper Production Helps Maintain Forests
Last week we discussed the paper industry’s role in sustaining strong forests in North America. Because of the scientific approach taken by tree farmers and the practice of ‘regeneration of forests’ the number of trees in North America remains the same as it was one hundred years ago. Continue reading
Posted in Print is Green
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Enhancing Your Print Messages with QR Codes
Print is a powerful medium that has been proven to initiate interest in your product or service. By combining the power of print with the immediacy of the internet you’re able to generate more interest in your brand and, ultimately, more consumer purchases. Quick Response codes, or QR codes, are an excellent way to bridge the gap between your print and digital message. By simply scanning a code with a Smartphone, your user can continue to engage with your brand via an online landing page associated with your product or service. Continue reading
Why e-Books are Expensive
The price of e-books may increase this year – but according to an article from CNET news, it’s not out of corporate greed, it is out of necessity. So, why are these e-books so expensive?
With e-books, there seems to be a misconception that because there is no paper, printing or shipping involved in the process, that e-books should be less expensive. In truth, the vast majority of expenses come from factors that are associated with both print and digital copies of books such as publisher costs, author advances, design, marketing and staff costs. Continue reading
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Why Direct Mail Continues to be a Powerful Marketing Tool
Direct mail has power. It can be personalized, it drives traffic to your brand’s online sources and it has one of the highest read rates of any marketing medium with over 80 percent of direct mail pieces being skimmed over or read. In fact, while email messages are decreasing in consumer popularity, 60 percent of people say they enjoy receiving mail about new products (Consumer Channel Preferences.) Continue reading
Posted in Cross Media, Direct Marketing, Print
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Traditional Advertising Channels Prove to be the most Engaging Media
In a recent study from the 2012 American Shopper Study, it was shown that traditional media is proving to be more engaging than digital media. While there is power in digital media – with its ability to be immediately distributed and personalized—it is also important to understand that traditional media has higher performance rate and also is a driving factor for people to find your digital outlets such as your social pages or website. Continue reading