Category Archives: Variable Data Printing
The Importance of Print — USPS Video
In a recent article regarding the United States Postal Reform we discussed the changes that Congress are proposing to secure the future of the USPS. Today, we wanted to share a video with you that is brought to you by the … Continue reading
Power of Print in Cross Media Marketing
On average, a person is objected to over 3,000 messages a day – how is your message getting through to your target audience above all of the clutter. Digital media can be a great marketing asset, but with email inboxes … Continue reading
Integrating Print in Your Cross Media Campaign
Digital media is a fantastic resource for marketers and consumers alike, but before you turn all your attention to using only digital media take a minute and look at the facts – print media is still perceived as a more … Continue reading
Personalizing Your Next Direct Mail Piece
To wrap up the week on QR codes, we are discussing how you can enhance your direct mail marketing efforts with the use of personalization and QR codes. Before we delve into the way to enhance your campaign, let’s discuss … Continue reading
The Power of Direct Mail and Print in Your Marketing Campaign
Direct mail marketing can be a powerful tool. With more and more digital messages vying for our attention, direct mail and printed messages offer another, less cluttered, communication channel to your customers. Direct mail, combined with Variable Data Printing, creates … Continue reading
Creating Interactive Direct Mail Pieces
With the average direct mail piece being skimmed or read by 80 percent of your audience and 73 percent of households preferring to receive direct mail product offers and announcements over the 18 percent of people who prefer email (DMA … Continue reading
Personalizing Your Next Direct Mail Marketing Campaign
Personalizing your direct mail marketing may seem like an overwhelming task, but if you manage your database regularly, it doesn’t have to be such a big process. If your database is well-managed and organized you can simply segment your audience … Continue reading
Using Your Database to Optimize Your VDP Marketing
Variable Data Printing, coupled with an up-to-date database, will ultimately leave you with highly personalized messages and stronger customer relationships. According to an Info Trends study, marketers can expect to see 36 percent higher direct mail response rates when compared … Continue reading
Print Continues to Fulfill Marketing Expectations
With the new age media all around us, it would be easy to get caught up in the technology and believe that print media is dying. The truth is, print is continuing to show it has a positive impact in … Continue reading
Variable Data Printing Examples
For the past few days we have been discussing the benefits of using Variable Data Printing to create unique, personalized messages to your customers and/or potential customers. We have found a few examples that are well designed and use VDP … Continue reading