Category Archives: Uncategorized
The Power of Printed Media in a Cross Media Marketing Campaign
Be is postcards, flyers, brochures, letters, magazines or direct mail pieces print marketing works. It works because it is hard to ignore a print message. While digital messages can be deleted with one click of the mouse, the same cannot … Continue reading
Check Fraud Prevention
Maybe you have seen the movie Catch me if you Can, starring Leonardo DiCaprio as a young Frank Abagnale. If you have seen the movie, then you know how important it is for your checks to be secure, because if … Continue reading
How QR codes Enhance Your Print Marketing Campaign
Printed messages break through the clutter and QR codes and digital marketing help to maintain and engage your customers. It is because of this balance, cross media marketing has become such an extremely powerful tool when trying to increase your … Continue reading
Addressing the Consequences of the USPS Potential Shut-Down of Processing and Distribution Centers
Tomorrow we urge you to log on to our blog or read the Erie-Times News “Letters to the Editor” because we will be addressing the US Postal Service’s consideration to close nearly half of the US Mail Processing Facilities which … Continue reading
QR Codes in Your Marketing Campaign
Marketing with QR codes allows you the unique ability to transfer your audience from a printed medium to a digital medium; giving you more time to communicate a more detailed message to your target audience. But, using QR codes in … Continue reading
Using Black Friday to Increase Social Media Traffic
Well, one of the biggest days for retail outlets all across America is rapidly approaching and many of these big retailers, like Best Buy, Macy’s and J.C. Penney is using Black Friday to increase their social media traffic. Using deals … Continue reading
The Power of Cross Media Marketing, Part II
As we discussed yesterday, using a combination of print and digital media can increase your reach and frequency. The reason for the increase in your reach and frequency is because cross media marketing allows you to communicate with your target … Continue reading
Power of Print in Cross Media Marketing
With all of the new technological options out there, it may seem as though print is ‘old news,’ but in reality, the new technologies and print work seamlessly together. What’s more, is when digital and print unite, the outcome of … Continue reading
Interesting Social Media Fast Facts
This week, we are bringing you social media statistics we found from Viral Video’s Twitter page. It took Facebook 3 years to reach 50 million users – it has taken Google + 88 days. This fact alone means marketers should … Continue reading
Cross Media Marketing Benefits
Yesterday we spoke about the importance of continuing to use print media in your cross media marketing campaigns, today we would like to discuss the importance of using new media in your cross media marketing campaign.