Category Archives: Social Media
Social Media is Proving to have its Limits
Social media is an excellent way to communicate with your audience. But, a Revelation Research study presented by Print in the Mix shows that it is extremely important to not only understand what content your audience is interested in receiving, … Continue reading
Including Social CRM in your Cross Media Campaign
Before diving into using social media as a component in your cross media marketing campaign, make sure you analyze what your audience’s needs are and how social media can help your brand cater to these needs.
Voice of Customer: Are You Listening?
The way customers are communicating with others and with our brands is changing. As a marketer, you can no longer rely on customer surveys, call in or even email responses. Today, the voice of the customer is happening constantly and … Continue reading
Using Black Friday to Increase Social Media Traffic
Well, one of the biggest days for retail outlets all across America is rapidly approaching and many of these big retailers, like Best Buy, Macy’s and J.C. Penney is using Black Friday to increase their social media traffic. Using deals … Continue reading
How Social Media Affects Your Marketing
Today, we would like to share with you a study that Hubspot recently released. The study focused on how social media helps to promote your business. Interestingly, companies that use blogs and shared stories and articles more than 20 times … Continue reading
Perrier’s Interactive Marketing Campaign
We’ve seen brands use YouTube and interactive videos, but Perrier water combined interactive video, QR codes, text marketing and traditional advertising to ensure that their video would go “viral.” Perrier created an interactive video that was simulating a party. Every … Continue reading
“Movemeber” Marketing Campaign
Today we are sharing with you a video about a movement called “Movember.” It is a viral video/social media marketing campaign to promote awareness and donations for prostate cancer. The video uses a little humor showing men having fun growing … Continue reading
Social Media Marketing for Small Businesses
When using social media in your marketing plan, many people ask what is the value of investing in social media? For a long time, this was a hard question to answer because social media was so new and uncharted, … Continue reading
Social Media Marketing
We’ve seen videos about the overall statistics of social media’s evolution throughout the years, but what about the impact social media has every day? In this video, it gives a break down of the daily use of the different social … Continue reading
Using Social Media in Your Marketing Plan
Using social media is important. We seem to be told that a lot, but do we really know why? The short answer is because that is where your customers are and it is important to be where your customers are. … Continue reading