Category Archives: Sales

Using Black Friday to Increase Social Media Traffic

Well, one of the biggest days for retail outlets all across America is rapidly approaching and many of these big retailers, like Best Buy, Macy’s and J.C. Penney is using Black Friday to increase their social media traffic.  Using deals … Continue reading

Posted in Cross Media, Customer Relationship Management, Sales, Social Media, Uncategorized | Leave a comment

Using Cross Media Marketing to Generate Leads

Creatively marketing is important, but what is even more vital to your marketing efforts is that you gain valuable leads.  Cross media marketing is an excellent way to reach your target audience through more than one touch point and by … Continue reading

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Marketing Incentives

Giving your customer’s incentives to click-through in an eblast, view your QR code or become a fan and/or follower on Facebook and Twitter can help to substantially increase your click-through rates and your numbers on social media.  According to Ad … Continue reading

Posted in Brand Development, Customer Relationship Management, PURLs, QR (quick response) codes, Sales, Social Media | 2 Comments

Welcome to the Coupon Age

If you haven’t heard already, coupon usage is growing and has been continuing to grow since 2009.  There is even a series on TLC about “extreme coupon users” and shows one woman who got $19,000 worth of goods for $103.72.  … Continue reading

Posted in Cross Media, Customer Relationship Management, Mobile Marketing, QR (quick response) codes, Sales | 2 Comments

Chris Brogan on How to Properly Integrate Social Media

Recently we’ve been talking about how important it is to “get personal” with your customer.  Chris Brogan, a highly successful and popular marketing and social media blogger had an interview discussing how to get personal (and why it’s important) with … Continue reading

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The Digital Coupon

In a recent article we found interesting statistics about the coupons and the digital coupon.  In 2010, the coupon market segment grew by 6.8 percent and within the segment, digital coupons were the fastest growing.  With websites like coupon.com and … Continue reading

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New advancements in Online Marketing

In a recent article on Adage.com it was announced that a company called Brand.net created a way for marketers to predict how many future page views a site will get and not only that, how much advertising on the website … Continue reading

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Databases and Personalized Marketing

Many of us have heard about marketing that uses customer’s interests to directly market to them, but do you know how to affectively do so?  In the video, Dispatch5.o’s own Jamie Taylor, helps in giving an explanation on how to … Continue reading

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Social Media and Technology: The Next Five Years

Throughout the past five years social media has grown from simple socializing websites into a multi-billion dollar industry.  So what does the next five years have in store for social media?  An article on Mashable.com called “The Next Five years … Continue reading

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E-Readers

A recent Wall Street Journal article discussed the impact e-readers are having on their audience.  There is no doubt e-readers sales are booming (e-book sales grew 183 percent in the first half of this year), but have you wondered what the e-books … Continue reading

Posted in Print, PURLs, QR (quick response) codes, Sales | Leave a comment