Category Archives: Mobile Marketing
The Importance of Mobile Landing Pages
QR code technology allows a person to be swiftly connected from a printed message to a digital message. To ensure that you keep your audience engaged with your digital content, it is important that your landing page’s content is relevant … Continue reading
Enhancing Your Print Messages with QR Codes
Print is a powerful medium that has been proven to initiate interest in your product or service. By combining the power of print with the immediacy of the internet you’re able to generate more interest in your brand and, ultimately, … Continue reading
SCVNGR Hunt Game Grows in Popularity
According to Mashable.com, SCVNGR has reached over one million users – which is great for marketers who are interested in location-based mobile marketing tactics. SCVNGR is essentially a Scavenger Hunt game played with your mobile phone. The game is used … Continue reading
Two-thirds of QR Codes are Scanned by iPhone Users
When placing a QR code on a printed piece, be it a print ad, direct mail piece, brochure or flyer, as a marketer, you consider all of the elements that entice a user to scan. You make sure the content … Continue reading
Using Mobile Technology Properly
When you decide to include a Quick Response code, or QR code, on your print marketing piece it is not only important to create content that is relevant to your printed copy and your consumer’s interests, but it is also … Continue reading
Quick Response Code Statistics – 2012
In our past blog articles we discussed the benefits of QR codes and even ways to best incorporate them into your marketing mix. Today, we wanted to share with you a few statistics about the trends in QR codes use … Continue reading
2012, “The Year of the QR Code”
Could 2012 be “The Year of the QR Code?” With usage growing exponentially in both Quick Response codes and the number of people who own a smartphone, 2012 could be the year the QR codes become a staple in a … Continue reading
Loyalty Programs and Quick Response Codes
Today, approximately 9 out of ten people are carrying a cell phone with them on a regular basis — making it no wonder that mobile marketing, such as QR codes, have had an over 4,500 percent increase in use since … Continue reading
Quick Response Code Trends and Statistics
QR codes continue to prove their worth for marketers. From higher engagement levels to collecting more consumer information and higher ROI, the 2D barcodes are here to stay. Today we are going to share with you some compelling QR code … Continue reading
Integrating QR Codes in Your Cross Media Marketing Campaign
QR codes are growing exponentially in use both by marketers and by consumers. This means it is more important than ever to truly understand how to unlock the power of QR codes and understand what will entice people to scan … Continue reading