Category Archives: creativity
QR Code Landing Pages
Quick Response codes are an excellent way to connect your print marketing with a digital message. They allow you to engage your target audience with your brand for a longer period of time; helping to keep your brand and its … Continue reading
Quick Response Code Trends and Statistics
QR codes continue to prove their worth for marketers. From higher engagement levels to collecting more consumer information and higher ROI, the 2D barcodes are here to stay. Today we are going to share with you some compelling QR code … Continue reading
Integrating Quick Response Codes
In a recent MGH study, 72 percent of respondents claimed that they would be “somewhat to likely” to remember an advertisement that utilize a QR code. Of the 65 percent of respondents who knew what a QR code was, 50 … Continue reading
A Very QR Code Christmas
Today will be our last post before the long holiday weekend, so we wanted to leave you with a festive use of interactive print – a QR code Christmas tree. It’s the self-proclaimed “First QR code Christmas Tree” or a … Continue reading
Another Sappi Productions “Off Register” Video
Sappi Productions has done it again and we just could not wait until Friday to share it with you. Instead of our Friday Funny, we’re giving you a “Friday Eve Funny.” This particular video clip comes from a series of … Continue reading
Final Wrap-up of the Environmental Impacts of Print and Paper
Think before you print this email. We have seen it a lot recently, but have we really given it any thought? Printing an email uses a renewable resource, paper, and not only that, the paper industry is continually setting high … Continue reading
Perrier’s Interactive Marketing Campaign
We’ve seen brands use YouTube and interactive videos, but Perrier water combined interactive video, QR codes, text marketing and traditional advertising to ensure that their video would go “viral.” Perrier created an interactive video that was simulating a party. Every … Continue reading
Halloween Print Ads
Happy Halloween everybody! In honor of the holiday, we’re going to share with you some interesting Halloween print advertisements. Some of the print advertisements are funny, some are creative and some are spooky!
It’s Time for Your Friday Funny
Well, it is finally Friday. We hope your Friday is going well and what better way to celebrate Friday, then with a laugh? The video we are sharing with you (below) is new technology from Kelloggs — video advertising you … Continue reading
Cross Media Marketing Example
Recently, a truck that was parked outside of our offices in Erie, Pennsylvania stood out from the rest. This truck had a QR Code on it. Of course, we decided to look further into the Makita Industrial Power Tools truck. … Continue reading