Category Archives: Brand Development
Power of Print in Cross Media Marketing
On average, a person is objected to over 3,000 messages a day – how is your message getting through to your target audience above all of the clutter. Digital media can be a great marketing asset, but with email inboxes … Continue reading
QR Code Landing Pages
Quick Response codes are an excellent way to connect your print marketing with a digital message. They allow you to engage your target audience with your brand for a longer period of time; helping to keep your brand and its … Continue reading
Using Direct Mail in Your Cross Media Marketing Campaign
Throughout the week we have been discussing the importance of using integrated marketing. As we have alluded to in our recent articles, using direct mail is an excellent way to start connecting with your target audience, as about 80 percent … Continue reading
Gift Tags with QR Codes
J.C. Penney is making the holidays a little more ‘high-tech’ by adding some QR codes to your gift tags. This year, J.C. Penney is offering gift tags with QR codes. What do the QR codes do? They allow you to … Continue reading
How Social Media Affects Your Marketing
Today, we would like to share with you a study that Hubspot recently released. The study focused on how social media helps to promote your business. Interestingly, companies that use blogs and shared stories and articles more than 20 times … Continue reading
Perrier’s Interactive Marketing Campaign
We’ve seen brands use YouTube and interactive videos, but Perrier water combined interactive video, QR codes, text marketing and traditional advertising to ensure that their video would go “viral.” Perrier created an interactive video that was simulating a party. Every … Continue reading
“Movemeber” Marketing Campaign
Today we are sharing with you a video about a movement called “Movember.” It is a viral video/social media marketing campaign to promote awareness and donations for prostate cancer. The video uses a little humor showing men having fun growing … Continue reading
Halloween Print Ads
Happy Halloween everybody! In honor of the holiday, we’re going to share with you some interesting Halloween print advertisements. Some of the print advertisements are funny, some are creative and some are spooky!
Social Media Marketing
We’ve seen videos about the overall statistics of social media’s evolution throughout the years, but what about the impact social media has every day? In this video, it gives a break down of the daily use of the different social … Continue reading
Personalizing Your Next Direct Mail Marketing Campaign
Personalizing your direct mail marketing may seem like an overwhelming task, but if you manage your database regularly, it doesn’t have to be such a big process. If your database is well-managed and organized you can simply segment your audience … Continue reading