Author Archives: Ashleigh
The Importance of Print — USPS Video
In a recent article regarding the United States Postal Reform we discussed the changes that Congress are proposing to secure the future of the USPS. Today, we wanted to share a video with you that is brought to you by the … Continue reading
Personalized URLs in Cross Media Marketing
You’re probably more likely to notice a message that includes your name and a few key words that you’re interested in over a generic message. Through the use of variable data printing and personalized URLs, it is possible to deliver … Continue reading
QR Codes and Cross Media Marketing
With Quick Response code technology, print marketing has been transformed into an avenue that transfers consumers from the offline world to the digital realm. Using QR codes in your marketing mix can be extremely advantageous, but it is important to … Continue reading
Power of Print in Cross Media Marketing
On average, a person is objected to over 3,000 messages a day – how is your message getting through to your target audience above all of the clutter. Digital media can be a great marketing asset, but with email inboxes … Continue reading
Print is Green
From using recycled material to recycling paper to using eco-friendly ink, the print industry continues to strive to be an environmentally conscious industry. In a world where the phrase “Think before you print” is plastered on many emails, it unintentionally … Continue reading
Tips to Successful Direct Mail Marketing
Direct mail allows you the opportunity to be creative, personalized and send unique messages to specific segments of your target audience. Using database management and variable data printing, you can create individualized messages that directly relate to your target audience’s … Continue reading
Social Media is Proving to have its Limits
Social media is an excellent way to communicate with your audience. But, a Revelation Research study presented by Print in the Mix shows that it is extremely important to not only understand what content your audience is interested in receiving, … Continue reading
The Importance of Mobile Landing Pages
QR code technology allows a person to be swiftly connected from a printed message to a digital message. To ensure that you keep your audience engaged with your digital content, it is important that your landing page’s content is relevant … Continue reading
Personalized Direct Mail
Direct mail is a great marketing tool that allows your message to literally be placed in your target audience’s hands. Unlike digital media, direct mail is not easily deleted and ignored, it must be handled by the consumer. This factor … Continue reading
QR Code Landing Pages
Quick Response codes are an excellent way to connect your print marketing with a digital message. They allow you to engage your target audience with your brand for a longer period of time; helping to keep your brand and its … Continue reading