In a recent article regarding the United States Postal Reform we discussed the changes that Congress are proposing to secure the future of the USPS. Today, we wanted to share a video with you that is brought to you by the USPS regarding the importance of paper in marketing, business and daily life.
Personalized URLs in Cross Media Marketing
You’re probably more likely to notice a message that includes your name and a few key words that you’re interested in over a generic message. Through the use of variable data printing and personalized URLs, it is possible to deliver individualized messages to your target audience. Today we are going to share with you the benefits of including personalized URLs, or pURLs, in your cross media marketing mix. Continue reading
QR Codes and Cross Media Marketing
With Quick Response code technology, print marketing has been transformed into an avenue that transfers consumers from the offline world to the digital realm. Using QR codes in your marketing mix can be extremely advantageous, but it is important to remember a few key steps before sending your printed message and QR code out to your target audience.
Power of Print in Cross Media Marketing
On average, a person is objected to over 3,000 messages a day – how is your message getting through to your target audience above all of the clutter. Digital media can be a great marketing asset, but with email inboxes continuing to overflow and social media feeds cluttered with updates from friends, family and other brand’s messages it can be hard to rise above all the competition for time with your target audience. Print can break through the daily clutter as direct mail alone has over 80 percent of its recipients reading or scanning the messages on your printed piece.
Print is alive and well and continue to proves its incredible value in the marketing industry. Today we are going to share with you a few reasons why print continues to drive traffic and business for our brands. Continue reading
Print is Green
From using recycled material to recycling paper to using eco-friendly ink, the print industry continues to strive to be an environmentally conscious industry. In a world where the phrase “Think before you print” is plastered on many emails, it unintentionally creates a false perception of how the print and paper industry affect our environment. Considering that email uses 33 billion Kilowatt hours of energy annually – or, to put this number in perspective, 3.1 million cars using about 2 billion gallons of gas – our digital media is not as green as we may believe.
Over 60 percent of the energy and materials used in the paper industry are recycled; compared to the 10 percent of recycled energy sources the majority of the U.S. uses. The print and paper industry is making environmentally-friendly practices an important part of the industry.
One popular myth is that harvesting trees to create paper is bad. In fact, in the United States, more trees are planted annually than are harvested for production. As long as the demand for paper stays high, tree farmers will continue to nurture and harvest their land instead of selling their land to developers. Unfortunately, if the demand drops, around 20 million acres – or 2.7 percent of our nation’s forests – can be expected to be lost in the next 50 years due to the development of the land rather than harvesting the trees (Source.)
Below is a video that helps to explain the process of harvesting trees for production – the importance of understanding the environment and only harvesting certain trees during specific seasons. This video is courtesy of Twosides.us. Continue reading
Posted in Print, Print is Green
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Tips to Successful Direct Mail Marketing
Direct mail allows you the opportunity to be creative, personalized and send unique messages to specific segments of your target audience. Using database management and variable data printing, you can create individualized messages that directly relate to your target audience’s interests. For your Friday, we are sharing with you examples of creative direct mailings and giving you a few tips to spice up your own mailings to increase responses to your call to action. Continue reading
Social Media is Proving to have its Limits
Social media is an excellent way to communicate with your audience. But, a Revelation Research study presented by Print in the Mix shows that it is extremely important to not only understand what content your audience is interested in receiving, but also how often they would like to receive your information and updates. This study shows that while over 50 percent of people have liked or followed a brand on Facebook and Twitter that almost one third of the respondents reported that they unliked or unfollowed a brand.
Furthermore, when people unfollow or unlike your brand they have a tendency to then associate a negative connotation with your brand, according to the Revelation Research study. Social media is still a relatively new marketing frontier, but consumers are already negatively responding to certain social media marketing tactics. The reasons for unfollowing or unliking a brand, reported by the 1,500 surveyed, are as follows: Continue reading
Posted in Cross Media, Social Media
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The Importance of Mobile Landing Pages
QR code technology allows a person to be swiftly connected from a printed message to a digital message. To ensure that you keep your audience engaged with your digital content, it is important that your landing page’s content is relevant and the page itself is mobile friendly. As more and more people own a cell phone that has internet access it becomes increasingly important that you create a mobile landing page for your brand’s messages – both for your website and QR code landing pages.
Today we are going to discuss the benefits of creating mobile-friendly consumer landing pages. Continue reading
Personalized Direct Mail
Direct mail is a great marketing tool that allows your message to literally be placed in your target audience’s hands. Unlike digital media, direct mail is not easily deleted and ignored, it must be handled by the consumer. This factor is a contributing reason a statistic shows over 80 percent of direct mail marketing messages being skimmed or read by the recipient. Personalized direct mail has proven to be a more effective way to engage the recipient and entice a response to your call to action by including customer specific interests in the mailer. Continue reading
Posted in Direct Marketing, Print
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QR Code Landing Pages
Quick Response codes are an excellent way to connect your print marketing with a digital message. They allow you to engage your target audience with your brand for a longer period of time; helping to keep your brand and its message top of mind.
An important factor to consider when creating a QR code is the content of the landing page. The digital content should relate to both your brand’s overall message and your printed message. We found a few good examples of QR code landing pages that are both engaging and interactive. Continue reading