Implementing a customer centric marketing campaign ultimately increases your brand, product or organization’s appeal to your target audience through voice of customer and database technologies. To achieve a successful customer centric marketing strategy you need to implement the proper technology, execution of your plan, distribution of your message and the appropriate measurement and analytical tools. By doing so you’re creating a channel of communication for you and your customer to engage in two-way conversations. Continue reading
Creating a Personalized Direct Mail Campaign
When you set out to create a personalized direct mail campaign, don’t forget that simply adding a name at the top of your generic message is really not personalization. Personalization is creating unique messages for small segments of your target audience. By mining your database and understanding what buying preferences different groups of your audience exhibit, you’re able to start the journey of a personalized direct mail campaign. Continue reading
Creating a Strong Loyalty Program
Last week we discussed the benefits of creating and implementing a loyalty program. Today we are going to share with you how using databases and voice of customer can create a strong loyalty campaign. The voice of customer is a strategic shift in how you’re collecting information to grow your database and personalize your marketing campaigns. Continue reading
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Personalized Cross Media Marketing
Throughout the week we have been discussing personalizing your direct mail, email and even QR codes. Today, we are going to discuss how to bring it all together to create your own personalized cross media marketing campaign. Continue reading
Loyalty Programs
Customer loyalty programs help to generate reoccurring business from patrons, but they also assist you in collecting additional information regarding your target audience’s buying habits. According to a CRM Trends study, only about 12 to 15 percent of customers are loyal to only one brand, retailer or restaurant, but that 12 to 15 percent of customers generate between 55 and 70 percent of company sales. Your loyalty program ensures more reoccurring sales and more ways to understand and create relevant messages to market to your target audience in the future. Continue reading
Posted in Cross Media, Customer Relationship Management
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Personalized Quick Response Codes
In the past, we have talked about the use of variable data printing to personalize a printed message. Today, we’re going to discuss how personalized URLs, QR Codes and variable data printing can lead you to the “perfect storm” of personalized printed and electronic messages. Continue reading
Personalized Email Marketing
“You can’t make people listen, but you can figure out who is most likely to be listening when you talk.” – Seth Godin.
Email messages can be one of the most personalized forms of marketing if executed properly. By sorting your database into subgroups based on consumer’s similarities, you’re able to email unique messages to the different groups. Each message contains information that is most likely going to appeal to your segmented audience and therefore, the recipients are more likely to respond to your communication. Continue reading
Personalized Direct Mail Marketing
Direct mail marketing has a unique ability to target a specific audience which allows you to decrease your overhead costs and increase your return on investments. By segmenting your audience into smaller groups of people with similar interests and buying habits, you’re able to create relevant messages that increase your mailing’s response rate.
A DMA statistic shows that the average direct mail campaign will see a 3.42 percent ROI, but personalized mail, has been shown to have a 33 percent higher than average response rate. With the use of database technology and variable data printing you are able to develop personalized, relevant messages for you target audience and in turn, you will realize an increase in your mailing’s response rate.
Below are a few tips to creating successful, personal and relevant campaigns: Continue reading
Three Tips to Building a Strong Database
All week we have been discussing how to use databases to create personalized marketing messages. We’ve even shared a few great case studies on the important role personalized URLs and Quick Response codes have in the process of collecting consumer information. If you missed these articles, click here to read the pURL study and here to read the Quick Response code example. In keeping with this week’s database and personalization theme we decided to wrap up the week with a list of three tips to help you achieve database and personalized marketing success. Continue reading
Case Study: Personalized Marketing
As we discussed yesterday, personalized URLs and Quick Response codes are incredibly helpful marketing tools when trying to expand or create your database. Today, we are going to share with you a case study about a firm that used personalized direct mail, personalized URLs, and multiple touch points to increase their return on investments, grow their database and ultimately gain more leads. Continue reading